Final answer:
The two types of customer loyalty are behavioral loyalty and attitudinal loyalty. Behavioral loyalty is based on habits or convenience, while attitudinal loyalty is an emotional connection to the brand.
Step-by-step explanation:
The two types of customer loyalty are: 4) Behavioral loyalty and attitudinal loyalty. Behavioral loyalty refers to customers who make repeat purchases from a business based on the convenience, pricing, or habit, but may not necessarily have an emotional attachment to the brand. Attitudinal loyalty, on the other hand, encompasses the emotional connection and positive feelings a customer has towards a brand, which often leads to repeat purchases even in the face of competitors' efforts or price incentives. While behavioral loyalty can be influenced by external factors such as sales or promotions, attitudinal loyalty is more about the customer's personal preference and love for the brand. This kind of loyalty is built over time through consistent positive experiences, customer satisfaction, and the alignment of the brand's values with those of the customers. The ideal scenario for businesses is to nurture both behavioural and attitudinal loyalty among their customers to create a strong base of loyal advocates.