Final answer:
To overcome resistance and build credibility, one should provide evidence and data, build relationships and trust, and communicate effectively. These tactics combined can create a persuasive message that resonates with the audience and establishes the communicator's authority and trustworthiness.
Step-by-step explanation:
Techniques that help overcome resistance and build credibility include:
- Providing evidence and data to support arguments, which can enhance perceived expertise and authority on the subject.
- Building relationships and trust by finding commonalities and demonstrating understanding and care for the audience or partner's perspective, hence fostering a connection.
- Communicating effectively through clear, concise, and appropriate messaging, and employing various techniques to engage the audience, such as storytelling, using examples, and addressing the emotions of the audience.
By combining these strategies, you can create a persuasive and credible message, whether in writing, speaking, or any form of communication. Establishing credibility may involve sharing credentials or personal experiences, targeting emotional concerns, and using devices that emphasize key points. Building trust comes from authentic engagement and effective partnership strategies. Effective communication often includes offering background information, addressing the 'who, what, when, where, why, and how,' and being responsive to the audience's needs and questions.