Question

In the BCG business portfolio model, a relative market share of 10 at the left end of the scale on its horizontal axis means that the SBU has 10 mes the share of its largest competitor, whereas a relative market share of 0.1 at the right end of the scale on its horizontal axis means that Help Save & Ent Submit Multiple Choice 47

a. the SBU only to percent of the share of it competit the industry growth rate is decing
b. the growth rate in the Sou and the next tongest compacta
c. the SB has 100 percent of the share of its largest com
d. the SB has only 10 percent of the share of econo

Answer 1

The BCG business portfolio model uses a horizontal axis to represent the relative market share of an SBU. A relative market share of 10 means a strong market position, while a relative market share of 0.1 indicates a weaker market position.

Step-by-step explanation:

The BCG business portfolio model uses a horizontal axis to represent the relative market share of a Strategic Business Unit (SBU). A relative market share of 10 at the left end of the scale means that the SBU has 10 times the share of its largest competitor, indicating a strong market position. On the other hand, a relative market share of 0.1 at the right end of the scale means that the SBU has only 10 percent of the share of its largest competitor, indicating a weaker market position.