Final answer:
The SWOT analysis includes two internal factors: Strengths and Weaknesses. Strengths are internal positive attributes, and Weaknesses are internal negative aspects that the firm could improve on. Opportunities and Threats are external factors.
Step-by-step explanation:
The SWOT analysis is a strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. Among these, Strengths and Weaknesses are internal factors. Strengths refer to the positive attributes that are within the control of the company, like a strong brand or exclusive access to certain resources. Weaknesses are also internal and include factors like a lack of patents or poor location. However, Opportunities and Threats are external factors. Opportunities might include a new marketplace void that could be filled, and Threats could consist of new competitors or regulatory changes that might impact the company.