Question

Besides marketing information being used throughout all of the marketing mix process, what is another critical area that benefits from discovering the marketing research information?

1) Product development
2) Sales forecasting
3) Pricing strategy
4) Distribution channels

Answer 1

Product development is another critical area that benefits from discovering marketing research information.

Step-by-step explanation:

In addition to the marketing mix process, product development is another critical area that benefits from discovering marketing research information. Marketing research provides insights into consumer preferences, needs, and trends, which can help companies identify opportunities for new product development or improvements to existing products.