Final answer:
A global marketing strategy is a plan for marketing products and services on a global scale, acknowledging the integrated nature of international markets due to globalization.
Step-by-step explanation:
A global marketing strategy refers to the comprehensive plan devised for marketing goods and services in multiple countries throughout the world. This strategy takes into account globalization—the trend in which buying and selling in markets have increasingly crossed national borders. A global marketing strategy aims to optimize marketing efforts by viewing the world as a single, often intertwined market, rather than addressing markets based on regional or national divisions.
The correct answer to the question is 1) Strategy to market products globally.
Global marketing strategies are influenced by various factors including goods and services markets, where firms are sellers of what they produce and households are buyers. It also takes into consideration trade policies at the global level, negotiated through institutions such as the World Trade Organization, which have been instrumental in the reduction of trade barriers and the promotion of free trade agreements across nations.