Final answer:
The gross profit margin for Rembrandt Paint Company is calculated to be approximately 46.15%, which serves as a significant indicator of the company's efficiency in producing and selling its products at a profit.
Step-by-step explanation:
Calculating Gross Profit Margin
To calculate the gross profit margin for Rembrandt Paint Company, we can use the following formula: Gross Profit Margin = (Gross Profit / Sales Revenue) x 100. Using the provided income statement items, the calculation is as follows: ($2,400,000 / $5,200,000) x 100, which equals approximately 46.15%. The gross profit margin indicates the percentage of sales revenue that exceeds the company's cost of goods sold (COGS), which represents the efficiency with which a company uses its resources to produce goods.
Significance of Gross Profit Margin in Assessing Profitability
The gross profit margin is a critical financial metric as it sheds light on the company's financial health. A higher margin suggests that the company is selling its goods at a higher markup, contributing to healthier profits. It reflects the company's ability to control production costs and manage pricing strategies effectively. It is a key indicator used by investors and analysts to compare profitability with competitors and make informed investment decisions.