Question

A marketer researcher wants a large sample size for her survey. She decides to stand in the food court. What is the purpose of standing in the food court?

1) To observe people's eating habits
2) To distribute survey questionnaires
3) To promote a new food product
4) To conduct interviews with food court visitors

Answer 1

The marketer researcher stands in the food court to distribute survey questionnaires, leveraging the area's high traffic for a diverse and large sample size, crucial for effective social science research.

Step-by-step explanation:

When a marketing researcher chooses to stand in the food court to collect data, they are likely doing so for the purpose of surveying a large and diverse group of individuals. In this context, the correct response would be option 2) To distribute survey questionnaires. The food court provides a high-traffic area where a variety of people come to eat, making it an ideal location for reaching a larger sample size efficiently, given the researcher's goal. This approach aligns with methods often used in social science research to collect data from different population segments. The information gathered from these questionnaires can help in understanding consumer behaviors, preferences, or demographics, which is valuable in making business decisions or crafting marketing strategies.