Question

45) Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on:

A) rational appeals.
B) emotional appeals.
C) SRC appeals.
D) melodramatic appeals.
E) localized appeal.

Answer 1

Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on emotional appeals. Emotional appeals target the audience's feelings and emotions such as sympathy, anger, fear, insecurity, guilt, and conscience to support a position or persuade them to take a specific action.

Step-by-step explanation:

Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on emotional appeals. Emotional appeals target the audience's feelings and emotions such as sympathy, anger, fear, insecurity, guilt, and conscience to support a position or persuade them to take a specific action. By using humor to create a positive emotional response, advertisers can engage the audience and influence their purchase behavior.