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The ________ consists of broad trends in the context in which a firm operates that can have an impact on a firm's strategic choices.

A) micro-environment
B) general environment
C) task environment
D) internal environment

User SOFe
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1 Answer

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Final answer:

The general environment encompasses broad, external trends that can influence a firm's strategic choices, distinct from the immediate influences of the micro or task environments and the internal workings of the firm. (option B)

Step-by-step explanation:

The general environment consists of broad trends in the context in which a firm operates that can have an impact on a firm's strategic choices. This includes factors such as economic, technological, sociocultural, demographic, political, and legal, as well as global trends, which together comprise the external factors influencing a business. Unlike the micro-environment or the task environment, which include more immediate and direct influences like customers and suppliers, the general environment entails broader, more diffuse influences that can shape the strategic direction and decisions of a firm over a longer term.

Similarly, the internal environment pertains to the internal workings of the firm, such as its culture, staffing, and management, which are distinct from the broader external factors of the general environment.

User Nathan Chase
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