Final answer:
Green Frog would be performing an external analysis to determine the critical threats and opportunities in its competitive environment.
Step-by-step explanation:
If during the strategic planning process Green Frog tried to determine the critical threats and opportunities in its competitive environment, it would be performing a(n) external analysis.
An external analysis involves examining factors outside of the organization that may impact its performance, such as the industry, market trends, competitors, and the overall business environment. This analysis helps Green Frog assess potential threats and opportunities in order to make informed strategic decisions. By understanding the external factors, Green Frog can align its strategies with the market conditions and develop a competitive advantage.
For example, Green Frog might analyze the competitive landscape to identify rivals that offer similar environmentally friendly cosmetics. They can also assess consumer trends and preferences to identify opportunities for new product development or marketing strategies.