Final Answer:
Hospital marketing includes all activities necessary to obtain and retain clients and enhance awareness and standing of the hospital in the community.
Step-by-step explanation:
Hospital marketing involves a comprehensive strategy that spans various initiatives, from promotional campaigns to community engagement programs. Firstly, it focuses on acquiring new patients through targeted advertising, referrals, and outreach efforts, aiming to attract individuals seeking healthcare services.
Simultaneously, it emphasizes retaining existing clients by offering quality care, exceptional service, and loyalty programs, fostering long-term relationships. Secondly, it extends beyond client acquisition and retention to enhance the hospital's presence in the community. This includes organizing health seminars, participating in community events, and establishing partnerships with local organizations, thereby bolstering awareness and trust within the community.
By combining these efforts, hospital marketing aims not only to attract patients but also to build a positive reputation, ultimately contributing to the institution's growth and impact in the healthcare landscape.