Question

Describe the methods used to collect data about business activities. Describe design and control considerations for each of the data collection methods.

Answer 1

Business research data collection methods include surveys, field research, and interviews. Each method has its design and control considerations, such as sample size, data consistency, and ethical standards. The selection of a research method depends on the research question and nature of the data required.

Step-by-step explanation:

Data collection is a crucial aspect of business research, providing insights into various business activities. Here are some commonly used data collection methods:

1. Surveys: This method gathers factual information, opinions, and attitudes from a group of people. Surveys are ideal for collecting quantitative data and can cover a wide range of topics. They are best suited for questions where a large number of responses are needed, and for topics that do not require in-depth analysis. However, surveys might pose drawbacks such as low response rates, biases in questions, and misinterpretation by respondents.
2. Field Research: In this observational method, researchers collect raw data in natural environments. It's useful for detailed, qualitative insights and can form a holistic understanding of a subject. Design considerations include maintaining objectivity and developing methodologies that will not disrupt the subjects’ natural behavior.
3. Interviews: This involves engaging with experts or individuals equipped with knowledge on a topic. Interviews can be structured or unstructured and allow in-depth data collection about business activities. Planning is essential to ensure that the interviewer asks the right questions and avoids leading questions that may bias the answers.

Design considerations for these methods typically include determining an appropriate sample size, designing tools to gather consistent data, and ensuring ethical standards are maintained. Control considerations involve establishing processes to ensure the accuracy and reliability of the information collected. When selecting a research method, researchers need to consider the nature of their research question, the type of data needed whether qualitative or quantitative, and the resources available. It is also vital to have a structured research design before beginning a study, to frame the collection and analysis of both predicted and unpredicted data.