Final answer:
Option(B) Person marketing consists of activities aimed at crafting and influencing perceptions of an individual, similar to branding. In the case provided, Tammie engaging in social media courses is an act of cultural innovation in the marketing field.
Step-by-step explanation:
The activities undertaken to create, maintain, or change attitudes toward particular people is known as Person marketing. In the context of the question, this refers to the efforts made in promoting and improving the perception of an individual, akin to branding for products or companies. An example of person marketing would include a political candidate working on their public image, a celebrity managing their fan relations, or professionals enhancing their personal brand for better career opportunities. In relation to the additional example involving Tammie, as she is taking courses on managing social media, this is an example of cultural innovation, which implies adopting new practices, ideas, or products to progress within the cultural milieu of marketing and social media management.
Person marketing involves promoting and branding an individual, often leveraging personal skills, expertise, or personality. This strategy is common for public figures, influencers, or professionals aiming to establish a personal brand. It includes activities such as social media presence, content creation, public speaking, and networking to enhance visibility and reputation. Effective person marketing emphasizes authenticity and a unique value proposition to connect with the target audience, build trust, and achieve personal or professional goals.