Final answer:
In the 'FAB' concept, it is the Benefits that help customers understand how a product can enhance their lifestyle by making an emotional connection.
Step-by-step explanation:
According to the "FAB" concept, which stands for Features, Advantages, and Benefits, it is the Benefits that help the customer visualize what an accessory will do for them and how it will enhance their lifestyle.
Features describe the product's characteristics, Advantages explain why these features are better compared to the competition, but it is the Benefits that make the emotional connection by showing the customer how the product improves their life or solves a problem.