Question

The third level of a product that product planners must consider is a(n) ________ that offers additional consumer services and benefits.

A) brand equity
B) augmented product
C) brand extension
D) industrial product
E) image

Answer 1

The third level of a product is known as the augmented product, which includes additional services and benefits to add value beyond the core product functions.

Step-by-step explanation:

The third level of a product that product planners must consider is referred to as the augmented product. This level goes beyond the basic function of the product to offer additional consumer services and benefits that differentiate the product from its competitors. For example, when buying a car, the augmented product might include a warranty, free maintenance, or customer service support.

These additions aim to provide added value to the consumer, hence creating a competitive advantage for the seller and potentially enhancing customer satisfaction and loyalty.The third level of a product is known as the augmented product, which includes additional services and benefits to add value beyond the core product functions.