Question

"Our dealership network provides service, wherever in the country you may be. Which dimension of the customer utility function is particularly emphasized?"

a) Performance

b) Timing

c) Fit

d) Price

e) Location

Answer 1

The highlighted dimension of the customer utility function for a dealership network that provides service countrywide is 'location', as it emphasizes the convenience and accessibility of services to customers regardless of their geographical location.

Step-by-step explanation:

The dimension of the customer utility function particularly emphasized by a dealership network providing service across the country is location. The assertion that they provide service wherever you may be points to the importance of being conveniently situated for customers regardless of their geography.

The physical aspects of a product and the strategic placement of a firm are significant factors in influencing customer satisfaction and the utility derived from a product or service.