Final answer:
The importance of television in the 1960 presidential election suggested a shift in how candidates utilized media exposure, as seen in the impact of the televised debates between Kennedy and Nixon.
Step-by-step explanation:
The importance of television in the 1960 presidential election between Kennedy and Nixon suggested a shift in how candidates craft their public image and utilize media exposure. The first televised presidential debates in American history between Kennedy and Nixon had a major impact on the election's outcome. Kennedy's careful grooming and practiced body language allowed viewers to focus on his presidential demeanor, while Nixon's sweaty appearance and obvious discomfort demonstrated how live television could make or break a candidate.