Question

This organization's performance during a crisis sets the PR standard for how NOT to manage an organization's responses and reputation through a crisis.

A) Johnson & Johnson
B) BP
C) United Airlines
D) Volkswagen

Answer 1

BP is the organization that sets the PR standard for how NOT to manage an organization's responses and reputation through a crisis. Thus, the correct option is B.

Step-by-step explanation:

The organization that sets the PR standard for how NOT to manage an organization's responses and reputation through a crisis is BP. Thus, the correct option is B.

During the Deepwater Horizon oil spill crisis in 2010, BP's handling of the situation was widely criticized for its lack of transparency, slow response, and failure to take responsibility. This crisis had a severe negative impact on BP's reputation and resulted in significant financial and environmental consequences.

Examples of BP's mishandling of the crisis include downplaying the magnitude of the spill, ineffective communication with the public and affected communities, and insufficient efforts to contain and clean up the oil. These actions violated many crisis management best practices and served as a cautionary tale for organizations in how not to handle a crisis.