Question

This organization's performance during a crisis sets the PR standard for how to manage an organization's responses and reputation through a crisis.

A) Johnson & Johnson
B) BP
C) United Airlines
D) Volkswagen

Answer 1

Johnson & Johnson is recognized for setting the PR standard for crisis management, which can be compared to Chancellor Angela Merkel's handling of the COVID-19 pandemic and the resulting high approval ratings she initially received.

Step-by-step explanation:

The organization that sets the PR standard for how to manage an organization's responses and reputation through a crisis is Johnson & Johnson. This is in reference to their effective handling of the Tylenol tampering crisis in 1982, where the company's swift and transparent response became a benchmark in crisis management. In the context of evaluating leaders during a crisis, the situation can be compared to political figures such as Chancellor Angela Merkel of Germany and President Donald Trump of the United States during the COVID-19 pandemic. Merkel's high approval ratings in dealing with the crisis initially, as found by Pew Research, can be seen as similar to the trust Johnson & Johnson maintained with the public during their own crisis.