Final answer:
It is true that management values public relations programs that can be measured in terms of results and building key organizational relationships.
Step-by-step explanation:
In management's perspective, it is indeed true that the best public relations programs are those that can be evaluated based on their effectiveness in building the crucial relationships that an organization relies on. Public relations is a strategic communication process that aims to build mutually beneficial relationships between an organization and its public. As opposed to journalism, which seeks to inform the public without bias, public relations focuses on influencing the public perception and enhancing the image of an organization or individual. Successful public relations efforts are designed to shape public opinion and behavior through strategic messaging, media relations, event organization, and various forms of communication. Measurement is a critical part of effective public relations strategies, as it provides a way to assess the impact of the PR efforts and determine if they are achieving the desired results. Metrics for evaluation may include media coverage, public awareness, attitude shifts, or direct business outcomes.