Final answer:
Political campaigns do employ different strategies during the primary and general election phases; primary campaigns focus on earning the party nomination, while general election campaigns aim to rally the party base and attract undecided voters. Fundraising is essential in both, with early fundraising helping to fuel the campaign's momentum.
Step-by-step explanation:
It is true that political campaigns use different strategies during the primary phase and general election phase. During the primary campaigns, candidates focus on gaining name recognition and emphasizing issue positions to stand out among multiple contenders within their own party. The goal is to win over party members and earn delegates through primaries and caucuses. In contrast, general election campaigns concentrate on uniting the party's base and reaching out to undecided voters. They also focus on encouraging high voter turnout and often involve more sophisticated outreach efforts, such as targeted ads, social media campaigns, and strategic public appearances.
Campaign managers realize that election dynamics can fluctuate, making adaptability a critical aspect of campaign strategy. Fundraising is a vital component in both phases, often indicating a candidate's viability and enabling robust campaigning efforts. Modern campaigns leverage television and the internet not just for fundraising but also to create emotional connections with voters and engage with supporters directly.