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Cummins has multiple product lines that it categorizes into engines, power generation, fuel systems, turbo technologies, filtration, and emissions solutions. This would be an example of which of the following?

A. Diversification
B. Integration
C. Specialization
D. Standardization

User Veedrac
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1 Answer

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Final answer:

Cummins showcases a strategy of diversification as it manages multiple product lines across different sectors, applying this strategy to mitigate risks and take advantage of synergies.

So option (A) is correct.

Step-by-step explanation:

Cummins, with its multiple product lines spanning engines, power generation, fuel systems, turbo technologies, filtration, and emissions solutions, is displaying a strategy of diversification. This involves expanding into multiple products or services beyond its original or primary product line. Companies often diversify to manage risks by smoothing out potential fluctuations in a single market, as well as to leverage existing capabilities and create synergies between different product lines.

Integration, on the other hand, relates to how a company may streamline its supply chain by owning or controlling its suppliers or distributors. Specialization refers to focusing on a single or a few core competencies to generate a competitive advantage. Standardization involves making products or components uniform to reduce costs and improve quality.

Therefore, the correct answer to the student's question is A. Diversification.

User AlecTMH
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