Final answer:
In the 'Interest/Desire' section of a cover letter written using the AIDA plan, you should include achievements and qualifications that highlight relevant skills and experiences, engaging the employer by showing your interest in the job and your fit for the company.
Step-by-step explanation:
When writing a cover letter using the AIDA plan, the 'Interest/Desire' section should primarily include information about your achievements and qualifications. This part of the cover letter is designed to engage the potential employer by outlining why you are interested in the job and why they should be interested in you as a candidate. It's your opportunity to highlight your skills, present specific achievements that are connected to the job requirements, and demonstrate how your experience will benefit the company. It should also reflect your enthusiasm for the role and showcase your knowledge about the company, proving you have done your homework.
Including personal anecdotes can be effective here, especially if they demonstrate your abilities in a real-world context. Personal anecdotes can make your qualifications more relatable and memorable to the hiring manager. However, keep any stories brief and directly relevant to the job you are seeking. In the 'Interest/Desire' section, while you present your professional background, be sure to create a narrative that aligns with the company's culture and the specific role for which you're applying.