Final answer:
The NCAA rules enforce a code of amateurism on student-athletes, which means they do not get paid directly for their athletic abilities. Colleges benefit from not paying student-athletes as it preserves the integrity of college sports and allows revenue to be used for academic purposes. College athletes benefit from not being paid through exposure, academic support, and future career prospects. b. a code of amateurism on student-athletes
Step-by-step explanation:
The NCAA rules enforce a code of amateurism on student-athletes. The NCAA defines amateurism as the provision of an athletic scholarship in return for the student-athletes' participation in college sports, rather than directly paying the student-athletes for their athletic abilities.
Colleges benefit from not paying student-athletes as it allows them to maintain the distinction between amateur and professional sports. This helps preserve the integrity and competitive balance of college sports. Additionally, colleges can use the revenue generated by sports programs to fund other areas of the institution such as academic scholarships and facilities.
College athletes benefit from not being paid in several ways. Firstly, the opportunity to compete in college sports provides them with valuable exposure and a platform to showcase their skills to professional scouts. Secondly, athletes receive various forms of support such as scholarships, academic resources, and athletic training facilities. Lastly, the emphasis on academics helps student-athletes develop valuable skills and provides them with a college degree, which can significantly impact their future career prospects.