Final answer:
The statement is true, consumer sales promotions are aimed at consumers with incentives like discounts, while trade sales promotions are directed at intermediaries like wholesalers and retailers with different incentives to stock and sell products.
Step-by-step explanation:
The statement that consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy, is True.
Consumer sales promotions aim to increase the demand among the end-users by offering better or less expensive products. For instance, marketers may offer discounts, coupons, or limited-time offers to encourage purchases. These promotions benefit the consumers, lead to increased profits for businesses selling attractive products, and ultimately result in higher income for employees of these firms. On a national level, the cumulative gains from such activities tend to exceed any losses, thus benefiting the economy as a whole.
Conversely, trade sales promotions target intermediaries in the distribution chain, such as wholesalers and retailers. These promotions might include bulk purchase discounts, merchandising support, or other incentives to encourage these entities to stock and promote the producer's products. The overall ecosystem of sales, where households buy products and firms buy factors of production, is crucial for a balanced economy.