Final answer:
To effectively enter a new market with cleaning products and connect with foreign customers, incorporating local cultural elements into marketing is the best approach, as it enhances relevance and appeal. While traditional media like TV still plays a role, social media offers targeted messaging that can complement a mixed-media strategy.
Step-by-step explanation:
To effectively break into a new market with new cleaning products and ensure that your message resonates with foreign customers in a personal way, incorporating local cultural elements would be a good strategy. This approach involves tailoring advertising and branding to reflect local traditions, values, language, and imagery, making the products more relatable and appealing to the target audience. As evident in various media studies, the relationship between media and culture is intricate, and leveraging this connection can significantly enhance the effectiveness of your marketing campaigns. On the contrary, using mass media advertisements or standardizing marketing messages may not achieve the desired personal touch as efficiently due to cultural mismatches.
In today's media landscape, politicians and businesses have recognized the power and importance of the Internet and social media alongside traditional forms of media like newspapers and television. While each medium serves specific demographic and psychographic segments, a mixed-media approach that utilizes both traditional and digital platforms can optimize reach and engagement, especially when informed by demographic research and targeted messaging strategies.