Final answer:
The step in the process where the manager and senior leaders are considering the pros and cons of a takeover and other creative actions is the Evaluation step. This evaluation helps them make an informed decision about which action to take to increase their sales base.
Step-by-step explanation:
The step in the process where the manager and senior leaders are considering the pros and cons of a takeover and other creative actions is the Evaluation step. During this step, they are assessing different options and weighing the advantages and disadvantages of each. This evaluation helps them make an informed decision about which action to take to increase their sales base.