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The ability to meet the specific needs of each customer segment and track how well the​ firm's products or services are doing among those segments is known as which of the​ following?

a) Market Segmentation
b) Target Marketing
c) Product Differentiation
d) Customer Relationship Management

User Wroniasty
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1 Answer

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Final answer:

Customer Relationship Management (CRM) involves meeting the specific needs of customer segments and tracking product performance among those segments.

Step-by-step explanation:

The ability to meet the specific needs of each customer segment and track how well the firm's products or services are doing among those segments is known as Customer Relationship Management (CRM). CRM involves using data and technology to effectively manage customer interactions and relationships, which includes analyzing customer behavior and preferences to tailor marketing efforts and product offerings to different segments.

User PJT
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