Question

Which of the following calls for standardization of the marketing​ mix, which allows firms to provide the same product or service in different markets globally and use the same marketing​ approach?

a) Global Marketing
b) Polycentrism
c) Ethnocentrism
d) Geocentrism

Answer 1

Global Marketing calls for standardization of the marketing mix, allowing firms to provide the same product or service in different markets globally and use the same marketing approach.

Step-by-step explanation:

The correct answer is a) Global Marketing.

Global marketing calls for standardization of the marketing mix, allowing firms to provide the same product or service in different markets globally and use the same marketing approach. This means that companies can develop a standardized product or service, pricing, promotion, and distribution strategies that can be applied across various countries and cultures. For example, McDonald's restaurants found in almost every country around the world are a result of global marketing, where they offer the same menu items and marketing approach across different markets.