Question

Culture plays a major role in the marketing of products in foreign markets. You are marketing cars in Japan and are exploring which options would be most attractive. What did you find based on how Japanese prefer their​ cars?

a) Customization and Individuality
b) Bright and Flashy Designs
c) Fuel Efficiency and Reliability
d) Large and Powerful Engines

Answer 1

Japanese consumers prefer cars that emphasize fuel efficiency and reliability over customization, flashy designs, or large and powerful engines, reflecting cultural values of practicality and environmental consideration.

Step-by-step explanation:

When marketing cars in Japan, research shows that options most attractive to Japanese consumers are fuel efficiency and reliability. These preferences align with the general cultural trend in Japan towards practicality and respect for the environment. Japanese customers appreciate cars that are less costly to operate and that contribute to a smaller environmental footprint. Whereas options such as customization and individuality may hold some appeal, they are not usually the primary focus. Bright and flashy designs are also not the main factor influencing Japanese car buyers. Additionally, large and powerful engines are not prioritized over the practical and economic advantages of smaller, more efficient engines, especially given Japan's dense urban environments and the high cost of living.