Final answer:
The false statement is that standardized distribution for all markets is ideal. Distribution channels may vary by country and cultural preferences impact retail strategies.
Step-by-step explanation:
The false statement regarding the fourth P of the international marketing mix, known as place when applied to an international firm, is that standardized distribution for all markets is ideal.
Standardized distribution means using the same distribution channels and logistics for all markets. However, in reality, distribution channels may vary by country due to differences in infrastructure, regulations, and consumer behavior. Logistics and transportation also need to be adapted to meet the specific requirements of each market.
Additionally, cultural preferences impact retail strategies. Retailers need to consider cultural factors such as shopping habits, preferred retail formats, and product presentation in order to successfully distribute their products in international markets.