Final answer:
To survive in today's global market, firms must be able to quickly adapt to changing conditions.
Step-by-step explanation:
In today's global market, firms must be able to quickly adapt to changing conditions. This is because markets are constantly evolving due to advancements in technology and globalization, which increase competition from other regions and countries. Firms that are able to quickly adapt to these changing conditions are more likely to succeed in the global market.