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Which of the following types of market entry are most closely related?

a) Exporting and franchising
b) Licensing and joint ventures
c) Direct investment and strategic alliances
d) Mergers and acquisitions

User Phongnt
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1 Answer

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Final answer:

The most closely related market entry strategies are mergers and acquisitions, with both involving a joining of entities. Barriers to entry can be government-enforced, like laws on licenses or safety tests, or not government-enforced, such as well-known trademarks or ownership of unique resources.

Step-by-step explanation:

Market Entry Strategies and Barriers to Entry

Among the types of market entry strategies listed, mergers and acquisitions are most closely related. Both involve the combination of two entities; however, a merger is the joining of two companies to become one, while an acquisition is the purchase of one company by another.

Now, let's classify the scenarios based on barriers to entry:

  • Government-enforced barrier: A law limiting the number of taxicab licenses.
  • Government-enforced barrier: Law requiring taxicab drivers to pass a safety test and have insurance.
  • Not government-enforced barrier: A well-known trademark.
  • Not government-enforced barrier: Owning a unique spring of pure water.
  • Not government-enforced barrier: Large economies of scale within an industry compared to market size.
  • Government-enforced barrier: A patented invention.
  • Not a barrier: An easily copied restaurant recipe.
  • Not a barrier: Industries with very small economies of scale relative to market size.
  • Not government-enforced barrier: Reputation for slashing prices to deter new entrants.
  • Not government-enforced barrier: A well-respected and carefully built brand name.
User Froglegs
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