Question

When creating an identity apart from partner​ companies, which of the following would be LEAST beneficial for the newly incorporated joint venture entity to​ do?

a) Establish a unique brand identity
b) Share resources and infrastructure with partner companies
c) Maintain separate financial records and systems
d) Develop an independent marketing strategy

Answer 1

Sharing resources and infrastructure with partner companies is the least beneficial action for a newly incorporated joint venture entity aiming to create an identity separate from its partners.

Step-by-step explanation:

When creating an identity apart from partner companies, it would be LEAST beneficial for the newly incorporated joint venture entity to share resources and infrastructure with partner companies. While establishing a unique brand identity, maintaining separate financial records and systems, and developing an independent marketing strategy can help distinguish the joint venture from its parent companies, sharing resources and infrastructure could potentially dilute the independent identity of the joint venture. This sharing relationship may lead to a blurring of the entity’s unique position in the market, which could be counterproductive to efforts aimed at establishing its own brand and operational presence.