Final answer:
Reactive motivations for exporting respond to external stimuli, while proactive motivations anticipate and initiate actions.
Step-by-step explanation:
Reactive motivations for exporting respond to external stimuli, while proactive motivations anticipate and initiate actions. Reactive motivations are driven by external factors such as changes in market demand or competitive pressures, prompting a response to take advantage of opportunities. Proactive motivations, on the other hand, are more future-oriented and are driven by a desire to expand into new markets, seek new opportunities, or gain a competitive edge.