Final answer:
The AIDA concept stands for Awareness, Interest, Desire, and Action. It is a marketing model that describes the stages from consumer awareness to purchase decision and is used to guide the creation of effective marketing strategies.
Step-by-step explanation:
The letters in the AIDA concept stand for Awareness, Interest, Desire, and Action. This model is used within the field of marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to the purchasing decision. The concept serves as a guide to help businesses create effective marketing strategies that capture the attention of potential customers, foster an interest in their products or services, create a desire for them, and ultimately motivate action to purchase or engage with the brand.