Final answer:
Every service transaction is not resistant to standardization.
Step-by-step explanation:
The statement that every service transaction is different and resistant to standardization is False. While it is true that service transactions can vary in terms of the specific needs and preferences of customers, there are still standardized processes and procedures in place to ensure quality and consistency. For example, in the hospitality industry, hotels have standard check-in and check-out procedures that are followed by staff members to provide a consistent experience for guests. While certain services may require customization or personalization, there are often elements within service transactions that can be standardized for better management and delivery.