Final answer:
Person marketing involves activities to influence attitudes towards specific people and is used in strategies to shape public perception or create desired attitudes in a target audience.
Step-by-step explanation:
The correct answer to the question is B) Person marketing. Person marketing consists of activities undertaken to create, maintain, or change attitudes toward particular people. This concept is particularly important when recognizing that attitudes and beliefs are influenced by both external forces, such as advertising and persuasion, and internal influences like cognitive dissonance. In the context of marketing, organizations employ various strategies, including person marketing, to shape or reinforce public perception towards individuals, such as celebrities, politicians, or sports figures.
These marketing efforts can deeply impact the way we view and relate to different individuals or groups, sometimes dividing society into subcultures through manipulating public opinion or creating false narratives. In essence, person marketing leverages the power of persuasion using strategies that span from factual information to the peripheral use of positive association cues to foster desired attitudes in the target audience.
Moreover, the impact of person marketing can also be observed in social phenomena such as conformity, obedience, prejudice, and discrimination, as it can both perpetuate and challenge societal norms and attitudes towards various social groups.