Question

_________ means product specs vs. perceptions, feelings.

a) Perceived quality
b) Customer satisfaction
c) Brand loyalty
d) Market segmentation give question

Answer 1

Perceived quality refers to the comparison between product specs and customer perceptions, influenced by intangible factors like brand reputation and advertising, leading to brand preferences.

Step-by-step explanation:

The term that refers to the comparison between product specifications and consumer perceptions, feelings, or preferences is perceived quality. Perceived quality is not just about the physical characteristics of a product, but how it is viewed by customers based on intangible factors such as brand reputation, advertising, and past experiences.

While the product itself may be similar to competitors, these intangible aspects, like a satisfaction guarantee, free delivery, or a strong advertising campaign, can lead to strong brand preferences that may not be based on the product's physical attributes alone.