Question

________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.

A) Specialty products
B) Line extensions
C) Unsought products
D) Shopping products
E) Staples

Answer 1

Unsought products are those that consumers do not consider regularly and require heavy advertising and personal selling to stimulate demand.

Step-by-step explanation:

The type of consumer products that are not generally thought of by consumers unless prompted by significant marketing efforts are known as unsought products. These are items that a consumer does not regularly think about purchasing and may not be aware of until they see an advertisement or are approached by a sales representative. Examples of unsought products could include life insurance, funeral services, and emergency medical kits. They require substantial advertising and personal selling because they are not sought out by consumers on a regular basis, unlike staple goods, shopping products, or specialty items that consumers have a pre-existing desire to purchase.