Final answer:
HR can provide a needs analysis of the sales force, research into effective sales techniques, and consultation on sales force incentive compensation design to help build market share.
Step-by-step explanation:
In a business operating in a highly competitive industry, HR can provide several services to the sales function to help build market share. One of these services is conducting a needs analysis of the sales force to identify knowledge and skill gaps. By identifying these gaps, HR can recommend training programs or workshops to address them, ultimately improving the efficiency and effectiveness of the sales team.
HR can also provide research into effective sales techniques. This research can include studying successful strategies used by competitors or analyzing market trends to identify new approaches. Armed with this information, the sales function can adjust its tactics and better position itself in the market.
Additionally, HR can offer consultation on sales force incentive compensation design. This involves developing a compensation plan that aligns with the organization's goals and objectives while motivating the sales team to achieve their targets. By ensuring that the sales force is appropriately incentivized, HR can contribute to the sales function's ability to build market share.