Final answer:
A company with a focus on the European Union as a single market is identified as having a Regiocentric orientation, recognizing the region's unique characteristics and integrating strategies to operate within it.
Step-by-step explanation:
A company that focuses on the European Union as one market has a Regiocentric orientation. This approach means that the company views the European Union as a distinct region and adapts its strategies and operations within this region to serve local needs while pursuing regional integration. The EU is known for encouraging supranationalism, where nation-states work together to achieve common economic, political, and social goals. Due to this cooperation, cultural forces and heritage are balanced against economic survival and integration within a competitive global economy.