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Greg, the marketing manager, is constantly seeking information about his competition while looking online or speaking to people. Greg is playing the ___ role.

A) Liaison
B) Monitor
C) Disseminator
D) Spokesperson

User Alrusdi
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1 Answer

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Final answer:

Greg, the marketing manager, is fulfilling the role of a Monitor by actively seeking information about competition and industry trends to inform his organization's strategies.

Step-by-step explanation:

Greg, the marketing manager, is engaging in behavior that corresponds to the role of a Monitor. As a Monitor, a manager is tasked with seeking and acquiring work-related information from both external and internal sources. This role involves analyzing the market, understanding competitors, and staying aware of industry trends. In contrast, a Liaison builds alliances and networks, a Disseminator shares information within the organization, and a Spokesperson represents the company externally.

User Kenny Worden
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