Final answer:
The extent to which a marketing firm's competitive tactics are interdependent is known as coordination of marketing activities, which is essential for competitiveness in the global market, especially given the challenges and opportunities posed by globalization and increased market interconnectedness.
Step-by-step explanation:
The extent to which a marketing firm's competitive tactics are interdependent is referred to as coordination of marketing activities. This involves aligning various marketing strategies and tactics in such a way that they complement and reinforce each other, contributing to a cohesive competitive posture in the marketplace. The concept of coordination is particularly relevant in the context of globalization and technological advancements that have increased market interconnectedness and competition.
Globalization has led to markets where businesses compete not just with local firms but also with companies from other regions and countries. These developments demand a coordinated approach to marketing to maintain a competitive edge. An example can be seen in oligopolies, where firms might either compete fiercely with differentiated marketing strategies or engage in collusion to control prices and outputs, which could limit the competitiveness of the market.
The interconnectedness of markets also provides opportunities or threats depending on a country's or firm’s ability to compete in the international market. As businesses aim for growth, coordination of marketing activities allows them to leverage these interconnected markets and sustainably grow their global presence, considering the reliance of regions on goods from other parts of the world.