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A company that treats the world as one potential market is said to follow a(n) ___ management orientation

a) ethnocentric
b) polycentric
c) regiocentric
d) geocentric"

1 Answer

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Final answer:

A company that views the world as one market adopts a geocentric management orientation, which is globally inclusive and efficient.

Step-by-step explanation:

A company that treats the world as one potential market is said to follow a geocentric management orientation. This approach, unlike ethnocentrism, which is the belief that one's own culture is superior to others, views the global market without prioritizing any one national market or cultural approach. Instead, a geocentric orientation integrates a global perspective, striving for efficiency and effectiveness on a worldwide scale. This concept is essential when dealing with multiculturalism and emphasizing inclusivity and diversity within an organization.

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