Final answer:
A company that creates more value for customers than its competitors has a competitive advantage, potentially earning above-normal profits and benefiting consumers and employees.
Step-by-step explanation:
When a company succeeds in creating more value for customers than its competitors do, the company is enjoying a competitive advantage. This is accomplished by producing products more cheaply or by creating products with desirable characteristics that meet consumers' needs and wants. Companies like Samsung have emphasized the importance of innovation as a means to maintain a temporary edge over competitors, allowing them to earn above-normal profits and capture a significant share of the market. The successful deployment of new technology and innovation can lead to better or less expensive products, which benefits not only the company through increased profits but also consumers through improved options and employees through potentially higher income.