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When Global Exchange pressured Starbucks to sell Fair Trade​ coffee, CEO Schulz saw four​ choices: ignore the​ request, fight​ back, capitulate to their​ demands, or​ ________.

a) Collaborate and compromise
b) Implement aggressive marketing
c) Expand product offerings
d) Seek government intervention

User JayKrish
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Final answer:

The correct choice for Starbucks CEO Schulz in response to Global Exchange's pressure to sell Fair Trade coffee is to collaborate and compromise. This approach benefits the coffee farmers and supports Starbucks' sustainable and ethical sourcing goals.

Step-by-step explanation:

When Global Exchange pressured Starbucks to sell Fair Trade coffee, CEO Schulz had several options to consider in response to their demands. The correct answer from the provided choices is a) Collaborate and compromise. By choosing to collaborate and compromise, Schulz could work together with Global Exchange to find a mutual agreement that would benefit both Starbucks and the Fair Trade movement. This approach can help in ensuring that the coffee farmers receive a fair price for their products, and that Starbucks maintains a responsible and sustainable supply chain. It's important for large companies to consider the impact of their purchasing decisions on producers and the environment, which can, in turn, influence consumer perception and brand reputation.

User Lalli
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