Question

Marketers in Gillette's Parker Pen subsidiary focused on upscale shoppers in Malaysia and Singapore. This is an example which coincides with the Maslow's hierarchy related to

A) self-esteem
B) physiological needs
C) security
D) self actualization
E) social needs

Answer 1

Marketers in Gillette's Parker Pen subsidiary focused on upscale shoppers in Malaysia and Singapore, which coincides with Maslow's hierarchy of needs related to self-esteem.

Step-by-step explanation:

Marketers in Gillette's Parker Pen subsidiary focused on upscale shoppers in Malaysia and Singapore. This example coincides with Maslow's hierarchy of needs related to self-esteem. According to Maslow, self-esteem is a higher-level need that includes the desire for respect, recognition, and a positive self-image. By appealing to upscale shoppers, the marketers at Parker Pen are targeting individuals who have already satisfied their basic physiological and safety needs, and are now seeking social status and self-worth through the ownership of luxury pens.