Final answer:
The assertion that the matrix design is universally the best structure for global marketing is false, as different organizations may find alternative structures more suitable based on various factors.
Step-by-step explanation:
The statement that the matrix design is the single best organization structure for global marketing is false. While the matrix structure, which involves a more complex arrangement with multiple lines of reporting, can be effective for global operations by facilitating better communication and cooperation between different departments and geographic locations, there is no one-size-fits-all solution for organizations. The effectiveness of a matrix design depends on various factors such as company size, industry, and specific international strategy. Some organizations may find a global product structure, a geographic area structure, or even a global customer structure to be more suitable for their marketing efforts. Therefore, there is no general agreement that the matrix design is the single best structure for all global marketing endeavors.